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Case Study

Dhol & Soul Indian Bistro

Eindhoven, Netherlands · F&B / Restaurant · Client since early 2025

AIO & GEOLocal SEOContent MarketingPPC
4,000+New customers served since the campaign began
AI Visibility Snapshot
Where this brand already gets cited
AI Mode19 mentions · 1 page
ChatGPT13 mentions · 1 page
Gemini1 mention
Google AI Overview1 mention
See full AI breakdown ↓
Dhol & Soul

Impressive Revenue Generation

The client is an Indian culinary restaurant in Eindhoven, the Netherlands. It's a specialist in serving diverse Indian regional cuisines and traditional recipes.

33AI Overview Mentions
+8Pages Cited
+249Organic Keywords
41ChatGPT Mentions
+122Ref. Domains
+2,300Organic Traffic

Grievances

The client's website had a lower authority score, poor visibility, and fewer customers, which was capping revenue.

Achievements

  • Higher authority, strong AI visibility, and a customer turnover past 4,000 pushed revenue beyond the monthly target.
  • Five straight months of AIO, GEO, LLM, SEO, PPC, and content writing, with more still to come.
The Situation

What the client was up against

! The problem

  • A low authority score meant the restaurant rarely showed up against established competitors.
  • Almost no visibility in AI search tools that diners increasingly use to pick where to eat.
  • Foot traffic and online orders were capped well below what the kitchen could actually handle.

✓ How we approached it

  • Rebuilt Google Business Profile, menu schema, and local citations from the ground up.
  • Ran AIO, GEO, and LLM optimization so the restaurant could get cited in AI-driven recommendations.
  • Paired ongoing content writing with PPC to capture both search and AI-assisted discovery.
  • Paid ad campaigns targeting nearby diners searching for Indian food, running alongside the organic and AI visibility work.
The First 90 Days

What we did, month by month

1

Month 1 — Local foundation

Rebuilt Google Business Profile, cleaned up citations, and added structured data for the menu and reviews.

2

Month 2 — Content & citations

Published location and cuisine-specific content while building the citation base AI tools rely on.

3

Month 3 — AI visibility push

Began appearing in ChatGPT and AI Overview results for regional cuisine searches, alongside steady PPC support.

AIO, GEO & LLM Visibility

Where the brand actually gets cited

AI search is now a real discovery channel for Dhol & Soul, with Google AI Mode and ChatGPT both surfacing the restaurant directly when people ask where to eat.

AI Mode19 mentions · 1 page cited
best indian restaurant eindhovenauthentic indian food eindhoven
ChatGPT13 mentions · 1 page cited
indian restaurant near me eindhoven
Gemini1 mention
indian bistro eindhoven recommendations
Google AI Overview1 mention
where to eat indian food eindhoven
The Results

Where things stand today

3.8KOrganic Traffic +30%
179Organic Keywords +16%
11Authority Score
34AI Mentions
159Ref. Domains
4,000+Customers
4xPaid Marketing Growth in 3 Months

What actually improved

  • Higher authority and stronger AI visibility turned into 4,000+ customers and revenue past target.
  • Five straight months of AIO, GEO, LLM, SEO, PPC, and content writing, with results still compounding.
  • The bistro now appears in AI-assisted recommendations, not just traditional search results.
  • Paid marketing campaigns helped the client grow 4x within the first three months, on top of the organic and AI gains above.

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