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Case Study

Extension Architecture

London, UK · Architecture · Client since early 2016

Architect SEOAIO & GEOContent MarketingPPC
31Authority Score, rated Very Good across 148 cited AI pages
AI Visibility Snapshot
Where this brand already gets cited
Google AI Overview10 mentions · 94 pages
AI Mode1 mention · 41 pages
Gemini2 mentions · 25 pages
ChatGPT28 pages cited
See full AI breakdown ↓
Extension Architecture

Tremendous Lead Capturing

The client is an established architectural firm in London, UK. It's a specialist in house extensions, conversions, and new builds.

110AI Overview Mentions
+49Pages Cited
+2,400Average Position Gain
32AI Mode Mentions
+851Pages Cited
+15,900Organic Traffic

Grievances

The client's website was suffering from poor impressions, fewer organic visitors, and low organic traffic value, hence a lack of leads. The site also had poor AI visibility and citation.

Achievements

  • Organic traffic for the UK location reached 15.9K, with a 96.3% share across 2.4K targeted keywords.
  • Continuous work across AIO, GEO, LLM, SEO, PPC, and content writing has improved everything gradually, month over month.
The Situation

What the client was up against

! The problem

  • Impressions were flat and organic visitors barely moved month to month.
  • Almost no presence in AI answers like ChatGPT or Google AI Overviews.
  • Enquiries were inconsistent, so the sales pipeline kept drying up between projects.

✓ How we approached it

  • Full technical SEO cleanup: crawl budget, site speed, and schema markup for every service and project page.
  • Content built directly around extension, conversion, and new-build search intent.
  • Ongoing AIO and GEO work so ChatGPT, Gemini, and AI Overviews could cite the firm directly.
  • Digital PR and backlink outreach to architecture and home-improvement publications.
  • Paid ad campaigns aimed at high-intent extension and conversion searches to bring in leads while organic rankings climbed.
The First 90 Days

What we did, month by month

1

Month 1 — Technical audit

Fixed crawl errors, sped up the site, and rolled out schema across every page so search engines could read the content properly.

2

Month 2 — Content & structure

Published service and project pages mapped to real search demand, with clear internal linking between them.

3

Month 3 — Authority & citations

Started outreach for backlinks and began optimizing for AI citations, while watching early keyword movement turn into steady gains.

AIO, GEO & LLM Visibility

Where the brand actually gets cited

Google AI Overview is now regularly citing Extension Architecture directly for extension and conversion queries, with 148 pages already indexed and cited across ChatGPT, AI Overview, AI Mode, and Gemini.

Google AI Overview10 mentions · 94 pages cited
best architect for house extensionhouse extension architect london
AI Mode1 mention · 41 pages cited
planning permission extension cost
Gemini2 mentions · 25 pages cited
architect near me extension
ChatGPT28 pages cited
london extension architect reviews
The Results

Where things stand today

10.6KOrganic Traffic
6.1KOrganic Keywords
31Authority Score
148AI Cited Pages
1.5KRef. Domains
5.2KBacklinks
4xPaid Marketing Growth in 3 Months

What actually improved

  • Authority Score sits at 31, rated Very Good, backed by 1.5K referring domains and 5.2K backlinks.
  • 148 pages are now cited across AI platforms, with Google AI Overview leading the way at 10 mentions.
  • The firm shows up directly in AI answers for the extension and conversion queries its buyers actually ask.
  • Paid marketing campaigns helped the client grow 4x within the first three months, on top of the organic and AI gains above.

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