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Case Study

London Design & Build

London, UK · Design & Build · Client since early 2026

Architect SEOPPCContent Marketing
281Monthly organic visits, up 12% in the first four months
AI Visibility Snapshot
Where this brand already gets cited
Google AI Overview1 mention · 5 pages
AI Mode4 pages cited
ChatGPT1 mention · 1 page
See full AI breakdown ↓
London Design & Build

Fast Growth

The client is a design and build company in London, UK. It's a specialist in working alongside architects, engineers, and contractor teams.

22AI Overview Mentions
+28Pages Cited
+51Average Position Gain
10ChatGPT Mentions
+352Ref. Domains
+250Organic Traffic

Grievances

The client's web identity was missing local organic traffic, low impressions, and a poor conversion rate.

Achievements

  • Organic traffic for the UK location reached 250, with a 92.7% share across 51 targeted keywords.
  • SEO, PPC, and content writing have run constantly for four straight months, with a long road still ahead.
The Situation

What the client was up against

! The problem

  • Local search traffic barely existed, most enquiries came from referrals alone.
  • Impressions across Google were low and inconsistent.
  • The conversion rate on the existing site was working against every visitor it did get.

✓ How we approached it

  • Rebuilt on-page SEO and local search structure around the studio's actual service area.
  • Ran early PPC tests to bring in leads while organic rankings were still building.
  • Wrote portfolio and service content that matched how homeowners and architects actually search.
The First 90 Days

What we did, month by month

1

Month 1 — Foundation

Cleaned up on-page SEO, fixed local listing inconsistencies, and mapped out target keywords by service.

2

Month 2 — Content sprint

Published project and service pages, paired with a first round of PPC to test messaging.

3

Month 3 — Momentum

Backlink outreach began, rankings started climbing, and the PPC data fed back into which pages to prioritize next.

AIO, GEO & LLM Visibility

Early AI visibility, before GEO work even starts

This engagement has focused on organic and local search first, and AI platforms are already picking up 9 pages on their own. Dedicated AIO and GEO work is the planned next phase to grow this further.

Google AI Overview1 mention · 5 pages cited
london design and build company
AI Mode4 pages cited
design and build contractor london
ChatGPT1 mention · 1 page cited
architects and design build studio london
The Results

Where things stand today

281Organic Traffic +12%
344Organic Keywords
14Authority Score
266Ref. Domains
1.4KBacklinks
5AI Pages Cited
4xPaid Marketing Growth in 3 Months

What actually improved

  • Ranking keywords climbed to 344, up roughly 1.5% month over month and still trending up.
  • Four straight months of combined SEO, PPC, and content work, with a long runway still ahead.
  • The studio now has a repeatable content engine instead of relying on referrals alone.
  • Paid marketing campaigns helped the client grow 4x within the first three months, on top of the organic and AI gains above.

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