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Case Study

Rasoi Amsterdam

Amsterdam, Netherlands · F&B / Restaurant · Client since early 2024

AI SEOGEOContent MarketingPPC
7KMonthly organic visits, up 119% against established local brands
AI Visibility Snapshot
Where this brand already gets cited
ChatGPT64 mentions · 11 pages
AI Mode15 mentions · 5 pages
Gemini10 mentions · 4 pages
Google AI Overview1 mention · 2 pages
See full AI breakdown ↓
Rasoi Amsterdam

AI Search Breakthrough

The client is an Indian restaurant in Amsterdam, the Netherlands, a newer domain competing against established local dining brands.

64ChatGPT Mentions
+11Pages Cited
+487Organic Keywords
15AI Mode Mentions
+153Ref. Domains
+7,000Organic Traffic

Grievances

The client's domain was new, with almost no presence across AI search tools, leaving it invisible next to long-established competitors.

Achievements

  • Organic traffic grew 119% to 7K monthly visits, with a 29% traffic share in its core Netherlands market.
  • Built AI visibility from scratch across ChatGPT, AI Mode, Google AI Overview, and Gemini, with 15 pages now cited.
The Situation

What the client was up against

! The problem

  • A newer domain with a low authority score of 15, competing against long-established restaurants.
  • Almost no presence across AI search tools like ChatGPT, Gemini, and Google AI Overviews.
  • Discovery relied almost entirely on paid ads, with organic search barely contributing.

✓ How we approached it

  • Built entity clarity and structured data so AI tools could understand and trust the brand.
  • Ran a focused GEO and AI SEO program aimed at getting cited in AI-driven dining recommendations.
  • Backed it with content and citation building across the Netherlands dining scene.
  • Paid campaigns to capture diners actively searching nearby, giving the brand traction while AI visibility built up.
The First 90 Days

What we did, month by month

1

Month 1 — Entity foundation

Rolled out structured data and cleaned up the brand's basic search presence from scratch.

2

Month 2 — Citation building

Built out referring domains and local citations to establish trust signals AI tools look for.

3

Month 3 — AI breakthrough

Started appearing in ChatGPT, AI Overview, and Gemini results, while organic traffic accelerated alongside it.

AIO, GEO & LLM Visibility

Where the brand actually gets cited

Rasoi Amsterdam went from zero AI presence to being the top-cited answer across four major AI platforms for Indian dining in Amsterdam.

ChatGPT64 mentions · 11 pages cited
best indian restaurant amsterdamrasoi amsterdam menu
AI Mode15 mentions · 5 pages cited
top rated indian restaurant amsterdam
Gemini10 mentions · 4 pages cited
amsterdam indian dining recommendations
Google AI Overview1 mention · 2 pages cited
indian food amsterdam near me
The Results

Where things stand today

7KOrganic Traffic +119%
25AI Visibility
90AI Mentions
15Cited Pages
487Keywords +11%
29%Traffic Share
4xPaid Marketing Growth in 3 Months

What actually improved

  • Organic traffic grew 119% with a 29% traffic share in its core Netherlands market.
  • Built AI visibility from scratch: 64 ChatGPT mentions, 15 AI Mode mentions, and 10 Gemini mentions.
  • Discovery now comes from organic and AI channels, not paid ads alone.
  • Paid marketing campaigns helped the client grow 4x within the first three months, on top of the organic and AI gains above.

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