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Case Study

Solar Galaxy

Australia · Solar Installation & Renewable Energy · Client since early 2026

AI SEOGoogle AdsContent Marketing
199Pages already cited across AI search platforms
AI Visibility Snapshot
Where this brand already gets cited
ChatGPT20 mentions · 100 pages
AI Mode5 mentions · 63 pages
Google AI Overview2 mentions · 70 pages
Gemini2 mentions · 13 pages
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Solar Galaxy

Widest AI Search Footprint Yet

The client is a solar installation and renewable energy company based in Australia, competing for high-intent quote and installation searches.

20ChatGPT Mentions
+100Pages Cited
+8,500Organic Keywords
5AI Mode Mentions
+220Ref. Domains
+5,100Organic Traffic

Grievances

The client had real search demand already, but not enough content depth or AI-ready structure to capture the highest-intent quote and installation queries.

Achievements

  • 199 pages are now cited across ChatGPT, Google AI Overview, AI Mode, and Gemini, the widest AI footprint of any Big Hunt client.
  • Organic traffic and keywords are both climbing steadily, with a commanding 70% traffic share in its market.
The Situation

What the client was up against

! The problem

  • A growing solar installer with real search volume already sitting on their category, but not enough content depth to capture it.
  • Some early AI citations existed, but nothing structured enough to lead on the highest-intent quote and installation queries.
  • Google Ads was already running, but not tightly connected to the organic and content strategy.

✓ How we approached it

  • Built out deep, quote-focused content across every service and location page the business actually sells.
  • Layered in structured data and clear entity signals so AI platforms could parse pricing, panels, and process with confidence.
  • Aligned Google Ads spend with the organic and content calendar so both channels reinforced the same target queries.
  • Ran paid campaigns to capture high-intent quote requests while the organic and AI footprint kept compounding.
The First 90 Days

What we did, month by month

1

Month 1 — Content & structure audit

Mapped every service and location page against real search demand, then rolled out structured data across the site.

2

Month 2 — Content & Ads alignment

Published quote-focused service content while tightening Google Ads targeting to match the same buyer intent.

3

Month 3 — AI footprint expansion

Citation and entity work pushed the brand into ChatGPT, AI Overview, AI Mode, and Gemini results, alongside steady organic and paid gains.

AIO, GEO & LLM Visibility

Where the brand actually gets cited

Solar Galaxy now has the widest AI citation footprint of any Big Hunt client, with 199 pages already cited across four major platforms.

ChatGPT20 mentions · 100 pages cited
best solar installer australiasolar panel quote comparison
AI Mode5 mentions · 63 pages cited
solar panel installation cost
Google AI Overview2 mentions · 70 pages cited
solar panels near me
Gemini2 mentions · 13 pages cited
is solar worth it australia
The Results

Where things stand today

5.1KOrganic Traffic +6.6%
8.5KOrganic Keywords +4.4%
16Authority Score
199AI Cited Pages
220Ref. Domains
70%Traffic Share
1.8KBacklinks

What actually improved

  • 199 pages are now cited across ChatGPT, Google AI Overview, AI Mode, and Gemini, the widest AI footprint of any Big Hunt client.
  • Organic traffic and keywords are both climbing steadily, up 6.6% and 4.4% respectively, with a commanding 70% traffic share in its market.
  • Google Ads now runs on the same target queries as the organic and content strategy, instead of working in isolation.
  • 35 paid keywords are actively contributing alongside organic and AI channels, giving the brand three ways to get found.

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