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Case Study

Structural Engineer Near Me

Multi-city, UK · Engineering · Client since early 2026

Local SEOGoogle Business ProfileGeo-Targeted Content
Top-3Local pack ranking across 18 target cities
AI Visibility Snapshot
Organic and local first, AI next
ChatGPTNot tracked yet
Google AI OverviewNot tracked yet
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Structural Engineer Near Me

Top-3 Local Pack Domination

The client is a structural engineering consultancy serving homeowners and contractors across multiple UK metro areas.

Top-3Local Pack Ranking
+64Pages Cited
+18Cities Ranked
+3,100Organic Traffic
+210Ref. Domains
+92Leads / Month

Grievances

The client was invisible on Google Maps and local search across most service areas, losing inspection jobs to competitors who simply showed up first.

Achievements

  • Reached Top-3 local pack rankings across all 18 target cities within six months.
  • Local SEO, GBP optimization, and geo-targeted content now deliver a steady, predictable stream of qualified leads.
The Situation

What the client was up against

! The problem

  • The firm was invisible on Google Maps and local search across most of its service areas.
  • Competitors who simply showed up first in local results kept winning inspection jobs.
  • There was no consistent way to track which city was actually generating leads.

✓ How we approached it

  • Built dedicated, geo-targeted landing pages for every city the firm actually serves.
  • Cleaned up and expanded local citations so listings matched across every directory.
  • Optimized and verified Google Business Profiles city by city instead of treating the firm as one location.
The First 90 Days

What we did, month by month

1

Month 1 — Local audit

Mapped every city's current ranking, fixed inconsistent NAP data, and prioritized the highest-opportunity markets first.

2

Month 2 — Page & citation build

Launched city-specific landing pages and cleaned up citations across all 18 target markets.

3

Month 3 — Local pack push

Optimized Google Business Profiles per city and started seeing Top-3 local pack placements roll in.

AIO, GEO & LLM Visibility

What's next for AI search

This engagement has focused on local pack and Google Maps visibility first, where the leads actually are. AIO and GEO citation work is on the roadmap as the next layer once local rankings are fully locked in.

The Results

Where things stand today

Top-3Local Pack
+64Pages
+18Cities Ranked
+3,100Organic Traffic
+210Ref. Domains
+92Qualified Leads/mo

What actually improved

  • Reached Top-3 local pack rankings across all 18 target cities within six months.
  • Qualified inspection leads now arrive on a steady, predictable monthly basis.
  • Local SEO, GBP optimization, and geo-targeted content keep compounding city by city.

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